About the Project

Mapping the complexity of discursive genres in professional environments to improve university-level training in oral business communication.

1 · Research context

This project investigates the discursive genres used in professional environments, with the aim of informing and improving university-level curricula in business oral communication. By collecting real-world data from professionals across industries and geographies, the study builds an empirical picture of what oral communication actually looks like in today's workplaces.

The results will be used to identify gaps between current university training and actual professional needs, helping educators design more targeted and effective oral communication courses.

2 · First research paper

Tell me what you teach and I'll tell you which genres you need

To design an effective Business Spanish course, it is essential to understand how communication is structured in the business environment and to take specialised corporate-communication manuals as a reference. With that aim, this text typology was created: a resource that gathers 169 discursive genres from the business domain, drawn from an analysis of 17 Spanish-for-business (ENE) manuals published between 2014 and 2024, covering levels A1 to C2, and 5 corporate-communication manuals published between 2018 and 2024.

This instrument responds to a concrete need: many existing typologies are not didactically adapted to the specific objectives of professional Spanish courses. With this typology you can:

Select the most suitable discursive genres according to your students' level.
Use genres taken from real business-communication contexts.
Organise course content by genre families and communicative functions, working on both linguistic and pragmatic-discursive components.
Detect your students' teaching priorities and decide which genres to introduce or reinforce.

How to use this interactive text typology?

The typology is organised by five criteria:

The communication mode (oral, written or multimodal).
The level needed to produce and understand the genre (based on Instituto Cervantes, 2006; Martín Peris & Sabater, 2011; and the ENE manuals analysed).
The genre family or communicative macro-purpose.
The business field in which each genre is used: marketing, institutional, economic-financial, crisis, interpersonal and HR, event management and customer service.
The type of publication in which it appears: corporate-communication manuals, ENE manuals, or both.

Use the filters in the table below to find the genres that meet the criteria of your course, or search for a specific genre.

For more information: Gil de Montes Garín, L., López Ferrero, C., & Vangehuchten, L. (2025). Towards a text typology for Spanish as a foreign language in business contexts. Porta Linguarum. An International Journal of Foreign Language Teaching and Learning, (XV), 361–389. https://doi.org/10.30827/portalin.vIXV.33687

3 · Interactive text typology

169 / 169 Download CSV

Genre	Mode	Level	Family	Business field	Presence in manuals
Acta Functions: Documentar seguimiento; analizar y seguir campañas	Written	IntermediateAdvanced	Evaluative	Internal communication & HR	Both
Acusación Functions: Identificar crisis	Written	Advanced	Evaluative	Crisis communication	Corporate-communication manuals
Anécdota escrita Functions: Difundir acciones de RSC; apoyar la comunicación institucional	Written	Intermediate	Promotional	Marketing	Corporate-communication manuals
Anécdota oral Functions: Difundir acciones de RSC; apoyar la comunicación institucional	MultimodalOral	Intermediate	Promotional	Marketing	Corporate-communication manuals
Anuario Functions: Apoyar la comunicación institucional; difundir acciones de RSC	WrittenMultimodal	Intermediate	Promotional	Economic & financial communication	Corporate-communication manuals
Anuncio publicitario escrito Functions: Impulsar ventas y lanzamientos; promocionar y posicionar la marca	WrittenMultimodal	BeginnerIntermediateAdvanced	Promotional	Internal communication & HRMarketing	Both
Anuncio publicitario oral Functions: Impulsar ventas y lanzamientos; promocionar y posicionar la marca	MultimodalOral	BeginnerIntermediateAdvanced	Promotional	Internal communication & HRMarketing	Both
Asamblea Functions: Intercambiar información y tomar decisiones; construir acuerdos internos	MultimodalOral	Intermediate	Transactional	Economic & financial communicationInternal communication & HR	Corporate-communication manuals
Aviso Functions: Regular actuaciones en la empresa	WrittenMultimodalOral	Intermediate	Procedural	Internal communication & HR	Both
Balance de situación de una empresa Functions: Evaluar impacto y viabilidad	Written	IntermediateAdvanced	Evaluative	Economic & financial communication	Corporate-communication manuals
Balance social Functions: Evaluar impacto y viabilidad	WrittenMultimodal	Advanced	Evaluative	Economic & financial communication	Corporate-communication manuals
Biodata-biografía Functions: Promocionar y posicionar la marca	Written	Beginner	Promotional	Internal communication & HR	ENE manuals
Boletín de noticias o newsletter Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional; difundir RSC	WrittenMultimodal	Advanced	Promotional	Economic & financial communicationInternal communication & HR	Both
Briefing escrito Functions: Establecer pautas para campañas y eventos; planificar estrategias ante crisis.	Written	IntermediateAdvanced	Procedural	Internal communication & HREvent managementMarketing	Both
Calendario de trabajo Functions: Organizar agendas y tareas.	WrittenMultimodal	Beginner	Procedural	Economic & financial communicationInternal communication & HREvent managementMarketing	Both
Carta comercial Functions: Intercambiar información; proteger intereses de la organización	Written	Intermediate	Transactional	Economic & financial communicationMarketing	Both
Carta de agradecimiento Functions: Establecer y mantener relaciones clave; fortalecer compromiso e integración.	Written	BeginnerIntermediateAdvanced	Interpersonal	Internal communication & HR	Both
Carta de bebidas Functions: Impulsar ventas y lanzamientos	WrittenMultimodal	Beginner	Promotional	Event management	ENE manuals
Carta de notificación de despido Functions: Proteger intereses de la organización	Written	BeginnerIntermediate	Transactional	Internal communication & HR	Both
Carta de reclamación Functions: Atender demandas	Written	BeginnerIntermediateAdvanced	Evaluative	Customer serviceCrisis communication	Both
Carta de solicitud (empleo, entrevista, prácticas, profesional) Functions: Informar sobre actividades y vacantes	Written	BeginnerIntermediate	Promotional	Internal communication & HR	Both
Cartel Functions: Impulsar ventas y lanzamientos; informar sobre actividades y vacantes; promocionar la marca	WrittenMultimodal	Beginner	Promotional	Event managementMarketing	ENE manuals
Catálogo Functions: Impulsar ventas y lanzamientos; promocionar y posicionar la marca	WrittenMultimodal	Intermediate	Promotional	Marketing	Both
Checklists o lista de chequeo Functions: Organizar agendas y tareas; regular actuaciones en la empresa.	WrittenMultimodal	Beginner	Procedural	Internal communication & HREvent managementMarketing	Both
Circular interna Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional	Written	Intermediate	Promotional	Internal communication & HR	Both
Citación judicial Functions: Regular actuaciones en la empresa	Written	IntermediateAdvanced	Procedural	Crisis communication	Corporate-communication manuals
Código ético Functions: Regular actuaciones en la empresa	Written	Advanced	Procedural	Crisis communication	Corporate-communication manuals
Coloquio empresarial Functions: Apoyar la comunicación institucional; promocionar y posicionar la marca	MultimodalOral	Advanced	Promotional	Event management	Both
Comentarios en RRSS Functions: Medir expectativas y experiencia del cliente; atender demandas	WrittenMultimodal	IntermediateAdvanced	Evaluative	Marketing	Both
Comunicado de prensa Functions: Apoyar la comunicación institucional; informar sobre actividades y vacantes	MultimodalOral	Intermediate	Promotional	Crisis communicationInstitutional communicationMarketing	Corporate-communication manuals
Conferencia o charla Functions: Apoyar la comunicación institucional; difundir acciones de RSC; promocionar la marca	MultimodalOral	Advanced	Promotional	Event management	Both
Contrato de alquiler Functions: Construir acuerdos; proteger intereses de la organización	Written	Advanced	Transactional	Event management	Corporate-communication manuals
Contrato de patrocinio Functions: Construir acuerdos; proteger intereses de la organización	Written	Advanced	Transactional	Economic & financial communication	Corporate-communication manuals
Contrato de trabajo Functions: Construir acuerdos; proteger intereses de la organización	Written	Advanced	Transactional	Internal communication & HR	Both
Convenio Functions: Regular actuaciones en la empresa	Written	Advanced	Procedural	Internal communication & HR	Corporate-communication manuals
Conversación en presencia Functions: Organizar agendas y tareas; regular actuaciones en la empresa. Intercambiar información y tomar decisiones; construir acuerdos internos y con grupos de interés. Establecer y mantener relaciones clave; gestionar conflictos interpersonales; fortalecer compromiso e integración.	MultimodalOral	BeginnerIntermediateAdvanced	InterpersonalProceduralPromotionalTransactional	Customer serviceCrisis communicationInternal communication & HREvent management	Both
Conversación telefónica o llamada Functions: Establecer pautas para campañas y eventos; planificar estrategias ante crisis. Intercambiar información y tomar decisiones. Establecer y mantener relaciones clave; gestionar conflictos interpersonales; acercarse a los afectados.	MultimodalOral	BeginnerIntermediateAdvanced	InterpersonalProceduralPromotionalTransactional	Customer serviceCrisis communicationInternal communication & HREvent management	Both
Convocatoria Functions: Informar sobre actividades y vacantes	Written	Intermediate	Promotional	Internal communication & HR	Both
Correo electrónico comercial Functions: Intercambiar información; tomar decisiones; proteger intereses de la organización	WrittenMultimodal	IntermediateAdvanced	Transactional	Event management	Both
Correo electrónico evaluativo (sugerencia, queja) Functions: Atender demandas	WrittenMultimodal	BeginnerIntermediateAdvanced	Evaluative	Customer service	Both
Correo electrónico procedimental Functions: Organizar agendas y tareas; regular actuaciones en la empresa.	Written	IntermediateAdvanced	Procedural	Crisis communicationEconomic & financial communicationInternal communication & HREvent managementMarketing	Both
Correo electrónico promocional Functions: Impulsar ventas y lanzamientos; informar sobre actividades y vacantes	WrittenMultimodal	Intermediate	Promotional	Economic & financial communicationInstitutional communicationInternal communication & HREvent managementMarketing	Both
Correo electrónico transaccional Functions: Intercambiar información; proteger intereses de la organización	Written	BeginnerIntermediateAdvanced	Transactional	Economic & financial communication	Both
Cronograma Functions: Organizar agendas y tareas.	WrittenMultimodal	Beginner	Procedural	Internal communication & HREvent managementMarketing	Both
Cuenta de restaurante Functions: Intercambiar información	Written	Intermediate	Transactional	Event management	ENE manuals
Cuenta de resultados Functions: Evaluar impacto y viabilidad	Written	IntermediateAdvanced	Evaluative	Economic & financial communication	Corporate-communication manuals
Cuestionario de autoevaluación Functions: Seleccionar y supervisar personal	WrittenMultimodal	IntermediateAdvanced	Evaluative	Internal communication & HR	Both
Cuestionario de satisfacción Functions: Medir expectativas y experiencia del cliente; evaluar impacto	Written	IntermediateAdvanced	Evaluative	Crisis communicationMarketing	Both
Cuña publicitaria Functions: Impulsar ventas y lanzamientos; promocionar y posicionar la marca	MultimodalOral	IntermediateAdvanced	Promotional	Marketing	Corporate-communication manuals
Currículum vitae Functions: Informar sobre actividades y vacantes; promocionar y posicionar la marca	Written	Intermediate	Promotional	Internal communication & HR	ENE manuals
Debate Functions: Intercambiar información; construir acuerdos	MultimodalOral	IntermediateAdvanced	Transactional	Economic & financial communication	Both
Décimo de lotería Functions: Fortalecer compromiso e integración (como gesto simbólico de motivación o reconocimiento).	WrittenMultimodal	Beginner	Interpersonal	Internal communication & HR	ENE manuals
Declaración escrita Functions: Apoyar la comunicación institucional; difundir acciones de RSC	Written	Advanced	Promotional	Crisis communication	ENE manuals
Declaración oral Functions: Apoyar la comunicación institucional; difundir acciones de RSC	MultimodalOral	Advanced	Promotional	Crisis communication	ENE manuals
Denuncia judicial Functions: Identificar crisis	Written	Advanced	Evaluative	Crisis communication	Corporate-communication manuals
Diagrama Functions: Planificar y ejecutar estrategias ante crisis; organizar agendas y tareas. Intercambiar información	WrittenMultimodal	Intermediate	ProceduralTransactional	Internal communication & HR	ENE manuals
Diapositivas de presentación oral Functions: Promocionar y posicionar la marca; apoyar la comunicación institucional. Establecer pautas para campañas y eventos; organizar agendas y tareas	WrittenMultimodal	IntermediateAdvanced	ProceduralPromotional	Internal communication & HRMarketing	Corporate-communication manuals
Diario técnico Functions: Analizar y seguir campañas	Written	Intermediate	Evaluative	Internal communication & HR	Corporate-communication manuals
Directorio Functions: Organizar agendas y tareas	WrittenMultimodal	BeginnerIntermediate	Procedural	Internal communication & HR	Both
Discurso de defensa de una causa Functions: Difundir acciones de RSC; apoyar la comunicación institucional	MultimodalOral	IntermediateAdvanced	Promotional	Internal communication & HREvent management	ENE manuals
Discurso motivacional Functions: Fortalecer compromiso e integración; fomentar valores corporativos.	MultimodalOral	BeginnerIntermediateAdvanced	Interpersonal	Internal communication & HR	ENE manuals
Dosier de prensa Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional; promocionar y posicionar la marca	Written	Advanced	Promotional	Institutional communicationMarketing	Corporate-communication manuals
Encuesta de opinión o sondeo escrito Functions: Medir expectativas y experiencia del cliente; evaluar impacto	Written	Intermediate	Evaluative	Crisis communicationEconomic & financial communicationMarketing	Both
Encuesta de opinión o sondeo oral Functions: Medir expectativas y experiencia del cliente; evaluar impacto	MultimodalOral	Intermediate	Evaluative	Crisis communicationEconomic & financial communicationMarketing	Both
Entrada de blog Functions: Difundir acciones de RSC; informar sobre actividades; promocionar la marca	WrittenMultimodal	IntermediateAdvanced	Promotional	Internal communication & HRMarketing	Both
Entrada de página web Functions: Informar sobre actividades y vacantes; impulsar ventas; apoyar la comunicación institucional	WrittenMultimodal	Intermediate	Promotional	Marketing	Both
Entrepreneurial/Product/Elevator Pitch Functions: Obtener financiación de stakeholders; Intercambiar información; proteger intereses de la organización	Oral	BeginnerIntermediateAdvanced	Promotional	Economic & financial communication	Corporate-communication manuals
Entrevista de desarrollo profesional Functions: Seleccionar y supervisar personal	MultimodalOral	IntermediateAdvanced	Evaluative	Internal communication & HR	Corporate-communication manuals
Entrevista de evaluación del desempeño Functions: Seleccionar y supervisar personal	MultimodalOral	IntermediateAdvanced	Evaluative	Internal communication & HR	Corporate-communication manuals
Entrevista de trabajo Functions: Seleccionar y supervisar personal	MultimodalOral	Intermediate	Evaluative	Internal communication & HR	Both
Entrevista periodística escrita Functions: Promocionar y posicionar la marca; apoyar la comunicación institucional	Written	IntermediateAdvanced	Promotional	Crisis communicationMarketing	Both
Entrevista periodística oral Functions: Promocionar y posicionar la marca; apoyar la comunicación institucional	MultimodalOral	IntermediateAdvanced	Promotional	Crisis communicationMarketing	Both
Escaleta Functions: Establecer pautas para campañas y eventos.	WrittenMultimodal	Intermediate	Procedural	Marketing	Corporate-communication manuals
Eslogan Functions: Promocionar y posicionar la marca	Written	Beginner	Promotional	Marketing	Both
Estatuto de los trabajadores Functions: Regular actuaciones en la empresa	Written	Advanced	Procedural	Internal communication & HR	Both
Factura Functions: Intercambiar información; proteger intereses de la organización	Written	Intermediate	Transactional	Economic & financial communicationEvent management	Both
Felicitación Functions: Fortalecer compromiso e integración de empleados; fomentar valores corporativos.	WrittenMultimodal	Intermediate	Interpersonal	Internal communication & HREvent management	Both
Ficha personal Functions: Promocionar y posicionar la marca	Written	Beginner	Promotional	Internal communication & HR	ENE manuals
Ficha técnica Functions: Regular actuaciones en la empresa.	Written	Advanced	Procedural	Marketing	ENE manuals
Folleto o flyer Functions: Impulsar ventas y lanzamientos; promocionar y posicionar la marca	WrittenMultimodal	BeginnerIntermediate	Promotional	Event managementMarketing	Both
Formulario Functions: Regular actuaciones en la empresa; organizar agendas y tareas. Intercambiar información.	WrittenMultimodal	Beginner	ProceduralTransactional	Event managementMarketing	ENE manuals
Gráfico Functions: Analizar y seguir campañas; evaluar impacto	WrittenMultimodal	Intermediate	Evaluative	Economic & financial communicationInternal communication & HRMarketing	Both
Guía de viaje Functions: Impulsar ventas y lanzamientos; promocionar y posicionar la marca. Establecer pautas para campañas y eventos.	WrittenMultimodal	Intermediate	ProceduralPromotional	Event management	ENE manuals
Guía o plan de comunicación interna Functions: Establecer pautas para campañas y eventos; organizar agendas y tareas	WrittenMultimodal	Advanced	Procedural	Internal communication & HR	Corporate-communication manuals
Hoja de reclamación Functions: Atender demandas; medir expectativas y experiencia del cliente	Written	BeginnerIntermediateAdvanced	Evaluative	Customer serviceCrisis communication	Both
Horario Functions: Organizar agendas y tareas	Written	Beginner	Procedural	Internal communication & HR	ENE manuals
Infografía Functions: Informar sobre actividades y vacantes; difundir acciones de RSC; apoyar la comunicación institucional. Establecer pautas para campañas y eventos; planificar y ejecutar estrategias ante crisis.	WrittenMultimodal	BeginnerIntermediate	ProceduralPromotional	Crisis communicationInternal communication & HREvent managementMarketing	Both
Informe de actividad Functions: Apoyar la comunicación institucional	Written	IntermediateAdvanced	Promotional	Economic & financial communication	Corporate-communication manuals
Informe de repercusión en medios Functions: Analizar y seguir campañas; evaluar impacto	Written	IntermediateAdvanced	Evaluative	Marketing	Corporate-communication manuals
Informe o memoria de sostenibilidad Functions: Difundir acciones de RSC; apoyar la comunicación institucional	Written	IntermediateAdvanced	Promotional	Economic & financial communication	Both
Invitación Functions: Informar sobre actividades y vacantes. Establecer pautas para campañas y eventos; organizar agendas y tareas	WrittenMultimodal	Beginner	ProceduralPromotional	Event management	Both
Lista de la compra Functions: Organizar agendas y tareas	Written	Beginner	Procedural	Internal communication & HR	ENE manuals
Logotipo Functions: Promocionar y posicionar la marca	WrittenMultimodal	Beginner	Promotional	Marketing	Both
Manifiesto Functions: Difundir acciones de RSC	WrittenMultimodalOral	Advanced	Promotional	Event management	Corporate-communication manuals
Manual de acogida y bienvenida Functions: Regular actuaciones en la empresa	WrittenMultimodal	IntermediateAdvanced	Procedural	Internal communication & HR	Corporate-communication manuals
Manual de cultura empresarial Functions: Regular actuaciones en la empresa; establecer pautas para campañas y eventos	WrittenMultimodal	Advanced	Procedural	Internal communication & HR	Corporate-communication manuals
Manual de identidad Functions: Establecer pautas para campañas y eventos; regular actuaciones en la empresa.	WrittenMultimodal	Advanced	Procedural	Marketing	Corporate-communication manuals
Manual de normas y procedimientos Functions: Regular actuaciones en la empresa	WrittenMultimodal	Intermediate	Procedural	Internal communication & HR	Corporate-communication manuals
Manual de prevención y seguridad Functions: Regular actuaciones en la empresa; planificar estrategias ante crisis	WrittenMultimodal	Advanced	Procedural	Internal communication & HR	Corporate-communication manuals
Manual de protocolo de eventos Functions: Establecer pautas para campañas y eventos; regular actuaciones en la empresa	WrittenMultimodal	Advanced	Procedural	Event management	Corporate-communication manuals
Mapa de detractores Functions: Identificar crisis; atender demandas	WrittenMultimodal	Intermediate	Evaluative	Crisis communication	Corporate-communication manuals
Mapa de públicos y actores Functions: Establecer pautas para campañas y eventos; planificar y ejecutar estrategias ante crisis.	WrittenMultimodal	Intermediate	Procedural	Marketing	Corporate-communication manuals
Mapa geográfico o plano Functions: Organizar agendas y tareas; establecer pautas para campañas y eventos	WrittenMultimodal	Beginner	Procedural	Event management	ENE manuals
Memorándum Functions: Analizar y seguir campañas	WrittenMultimodal	IntermediateAdvanced	Evaluative	Internal communication & HR	Both
Memoria anual de la empresa Functions: Evaluar impacto y viabilidad	WrittenMultimodal	Advanced	Evaluative	Economic & financial communication	Corporate-communication manuals
Mensaje en contestador Functions: Organizar agendas y tareas; establecer pautas para campañas y eventos. Intercambiar información. Acercarse a los afectados; mantener relaciones clave.	MultimodalOral	Intermediate	InterpersonalProceduralTransactional	Customer serviceCrisis communicationInternal communication & HREvent management	Both
Mensaje en foro virtual Functions: Intercambiar información; construir acuerdos (en entornos colaborativos). Establecer y mantener relaciones clave; fomentar valores corporativos.	WrittenMultimodal	BeginnerIntermediateAdvanced	InterpersonalTransactional	Customer serviceCrisis communication	Both
Menú Functions: Impulsar ventas y lanzamientos	WrittenMultimodal	Beginner	Promotional	Event management	Both
Negociación Functions: Construir acuerdos internos y con grupos de interés; proteger intereses de la organización	MultimodalOral	Advanced	Transactional	Customer serviceEconomic & financial communicationEvent management	Both
Nómina Functions: Intercambiar información	WrittenMultimodal	Intermediate	Transactional	Internal communication & HR	Corporate-communication manuals
Normativa Functions: Regular actuaciones en la empresa	Written	Intermediate	Procedural	Internal communication & HR	Both
Nota de prensa Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional	Written	IntermediateAdvanced	Promotional	Institutional communicationMarketing	Corporate-communication manuals
Nota informativa Functions: Organizar agendas y tareas; regular actuaciones en la empresa	Written	BeginnerIntermediate	Procedural	Internal communication & HR	Both
Noticia periodística Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional	WrittenMultimodal	BeginnerIntermediateAdvanced	Promotional	Marketing	Both
Notificación Functions: Informar sobre actividades y vacantes. Regular actuaciones en la empresa.	Written	Intermediate	ProceduralPromotional	Internal communication & HR	Corporate-communication manuals
Oferta comercial Functions: Impulsar ventas y lanzamientos	WrittenMultimodal	Beginner	Promotional	Marketing	Both
Oferta de empleo Functions: Informar sobre actividades y vacantes	WrittenMultimodal	Beginner	Promotional	Internal communication & HR	Both
Organigrama Functions: Regular actuaciones en la empresa.	WrittenMultimodal	Beginner	Procedural	Economic & financial communicationInternal communication & HRMarketing	Both
Pancarta Functions: Promocionar y posicionar la marca; impulsar ventas y lanzamientos	WrittenMultimodal	BeginnerIntermediate	Promotional	Event managementMarketing	ENE manuals
Partida de gastos Functions: Regular actuaciones en la empresa; organizar agendas y tareas	Written	Intermediate	Procedural	Economic & financial communication	Corporate-communication manuals
Patente Functions: Proteger intereses de la organización	WrittenMultimodal	Advanced	Transactional	Institutional communication	ENE manuals
Perfil en LinkedIn Functions: Promocionar y posicionar la marca; informar sobre actividades y vacantes	WrittenMultimodal	Intermediate	Promotional	Internal communication & HR	Both
Plan de capacitación Functions: Establecer pautas para campañas y eventos; organizar agendas y tareas	Written	Advanced	Procedural	Internal communication & HR	ENE manuals
Plan de comunicación en la gestión de crisis Functions: Planificar y ejecutar estrategias ante crisis	WrittenMultimodal	Advanced	Procedural	Crisis communication	Corporate-communication manuals
Plan de montaje Functions: Organizar agendas y tareas; establecer pautas para campañas y eventos.	WrittenMultimodal	IntermediateAdvanced	Procedural	Event management	Corporate-communication manuals
Plan de patrocinio Functions: Establecer pautas para campañas y eventos; planificar estrategias ante crisis	WrittenMultimodal	Advanced	Procedural	Economic & financial communication	Corporate-communication manuals
Plan estratégico de negocio Functions: Planificar y ejecutar estrategias ante crisis; establecer pautas para campañas y eventos	WrittenMultimodal	Advanced	Procedural	Economic & financial communication	Corporate-communication manuals
Podcast Functions: Difundir acciones de RSC; apoyar la comunicación institucional; promocionar y posicionar la marca	MultimodalOral	IntermediateAdvanced	Promotional	Marketing	Corporate-communication manuals
Position paper o informe de opinión Functions: Apoyar la comunicación institucional; difundir acciones de RSC	Written	IntermediateAdvanced	Promotional	Economic & financial communication	Corporate-communication manuals
Postal Functions: Promocionar y posicionar la marca. Fortalecer compromiso e integración; fomentar valores corporativos.	WrittenMultimodal	Beginner	InterpersonalPromotional	Customer serviceInternal communication & HR	Both
Póster Functions: Promocionar y posicionar la marca; impulsar ventas y lanzamientos	WrittenMultimodal	Intermediate	Promotional	Event managementMarketing	ENE manuals
Post escrito (RR.SS.) Functions: Promocionar y posicionar la marca; informar sobre actividades y vacantes; apoyar la comunicación institucional. Medir expectativas y experiencia del cliente; analizar y seguir campañas	WrittenMultimodal	IntermediateAdvanced	EvaluativePromotional	Crisis communicationEvent managementMarketing	Both
Presentación escrita personal Functions: Promocionar y posicionar la marca; apoyar la comunicación institucional	WrittenMultimodal	BeginnerIntermediateAdvanced	Promotional	Event management	Both
Presentación oral de campaña Functions: Promocionar y posicionar la marca; impulsar ventas y lanzamientos; apoyar la comunicación institucional	MultimodalOral	IntermediateAdvanced	Promotional	Marketing	Both
Presentación oral personal Functions: Promocionar y posicionar la marca; apoyar la comunicación institucional	MultimodalOral	BeginnerIntermediateAdvanced	Promotional	Event management	Both
Presupuesto Functions: Organizar agendas y tareas; regular actuaciones en la empresa.	WrittenMultimodal	Intermediate	Procedural	Economic & financial communicationEvent managementMarketing	Both
Protocolo de actuación (antirrumores) Functions: Planificar y ejecutar estrategias ante crisis; regular actuaciones en la empresa	Written	Advanced	Procedural	Crisis communication	Corporate-communication manuals
Publirreportaje escrito Functions: Difundir acciones de RSC; apoyar la comunicación institucional; promocionar la marca	WrittenMultimodal	Intermediate	Promotional	Marketing	Corporate-communication manuals
Publirreportaje oral Functions: Difundir acciones de RSC; apoyar la comunicación institucional; promocionar la marca	MultimodalOral	Intermediate	Promotional	Marketing	Corporate-communication manuals
Queja escrita Functions: Atender demandas	Written	BeginnerIntermediate	Evaluative	Customer serviceCrisis communicationEconomic & financial communication	Both
Queja oral Functions: Atender demandas	MultimodalOral	BeginnerIntermediate	Evaluative	Customer serviceCrisis communicationEconomic & financial communication	Both
Recibo Functions: Intercambiar información; proteger intereses de la organización	Written	Intermediate	Transactional	Event management	ENE manuals
Reglamento de régimen interior Functions: Regular actuaciones en la empresa	Written	Advanced	Procedural	Internal communication & HR	Corporate-communication manuals
Reportaje periodístico escrito Functions: Difundir acciones de RSC; apoyar la comunicación institucional; promocionar y posicionar la marca	WrittenMultimodal	Intermediate	Promotional	Marketing	Both
Reportaje periodístico oral Functions: Difundir acciones de RSC; apoyar la comunicación institucional; promocionar y posicionar la marca	MultimodalOral	Intermediate	Promotional	Marketing	Both
Reseña de producto o servicio Functions: Evaluar impacto y viabilidad; medir expectativas y experiencia del cliente	WrittenMultimodal	IntermediateAdvanced	Evaluative	Customer serviceMarketing	Both
Resumen de prensa Functions: Analizar y seguir campañas	Written	Advanced	Evaluative	Marketing	Corporate-communication manuals
Resumen ejecutivo Functions: Apoyar la comunicación institucional	Written	Advanced	Promotional	Economic & financial communication	Corporate-communication manuals
Reunión de asesoramiento Functions: Planificar y ejecutar estrategias ante crisis; organizar agendas y tareas	MultimodalOral	IntermediateAdvanced	Procedural	Economic & financial communication	Corporate-communication manuals
Reunión de ciclo Functions: Analizar y seguir campañas; seleccionar y supervisar personal	MultimodalOral	IntermediateAdvanced	Evaluative	Internal communication & HR	Corporate-communication manuals
Reuniones de briefing Functions: Establecer pautas para campañas y eventos; planificar estrategias ante crisis.	MultimodalOral	IntermediateAdvanced	EvaluativeProcedural	Internal communication & HREvent managementMarketing	Both
Reuniones de despido Functions: Intercambiar información; proteger intereses de la organización	MultimodalOral	IntermediateAdvanced	Transactional	Internal communication & HR	Corporate-communication manuals
Reuniones de teambuilding Functions: Fortalecer compromiso e integración; gestionar conflictos interpersonales; fomentar valores corporativos.	MultimodalOral	IntermediateAdvanced	Interpersonal	Internal communication & HR	Corporate-communication manuals
Reuniones informativas Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional	MultimodalOral	IntermediateAdvanced	Promotional	Internal communication & HR	Both
Rueda de prensa Functions: Informar sobre actividades y vacantes; apoyar la comunicación institucional	MultimodalOral	Intermediate	Promotional	Institutional communicationMarketing	Corporate-communication manuals
Seminario o webinar Functions: Apoyar la comunicación institucional; difundir acciones de RSC; promocionar la marca	MultimodalOral	Advanced	Promotional	Event management	Corporate-communication manuals
Solicitud Functions: Intercambiar información	Written	BeginnerIntermediate	Transactional	Customer serviceEconomic & financial communicationInstitutional communicationInternal communication & HR	Both
Tarjeta de visita Functions: Promocionar y posicionar la marca	WrittenMultimodal	Beginner	Promotional	Marketing	ENE manuals
Testimonio escrito Functions: Atender demandas; medir expectativas y experiencia del cliente	Written	Intermediate	Evaluative	Marketing	Both
Testimonio escrito Functions: Difundir acciones de RSC; apoyar la comunicación institucional	Written	Intermediate	Promotional	Marketing	ENE manuals
Testimonio oral Functions: Difundir acciones de RSC; apoyar la comunicación institucional	MultimodalOral	Intermediate	Promotional	Marketing	ENE manuals
Testimonio oral Functions: Atender demandas; medir expectativas y experiencia del cliente	MultimodalOral	Intermediate	Evaluative	Marketing	Both
Tratado de libre comercio Functions: Construir acuerdos; proteger intereses de la organización	WrittenMultimodal	Advanced	Transactional	Institutional communication	Both
Tuit Functions: Promocionar y posicionar la marca; informar sobre actividades; apoyar la comunicación institucional. Medir expectativas y experiencia del cliente; analizar y seguir campañas.	WrittenMultimodal	IntermediateAdvanced	EvaluativePromotional	Crisis communicationEvent managementMarketing	Both
Videocomunicado Functions: Apoyar la comunicación institucional; informar sobre actividades y vacantes; promocionar y posicionar la marca; difundir acciones de RSC	MultimodalOral	Intermediate	Promotional	Crisis communicationInstitutional communicationMarketing	Corporate-communication manuals
Videocurrículum Functions: Informar sobre actividades y vacantes; promocionar y posicionar la marca	MultimodalOral	Intermediate	Promotional	Internal communication & HR	Both
Vídeo promocional Functions: Promocionar y posicionar la marca; impulsar ventas y lanzamientos	MultimodalOral	Intermediate	Promotional	Marketing	Both
Videorreseña Functions: Evaluar impacto y viabilidad; medir expectativas y experiencia del cliente	MultimodalOral	IntermediateAdvanced	EvaluativePromotional	Crisis communication	ENE manuals
Visita Functions: Atender demandas; seleccionar y supervisar personal. Acercarse a los afectados; establecer y mantener relaciones clave; fortalecer compromiso e integración de empleados.	MultimodalOral	IntermediateAdvanced	EvaluativeInterpersonalPromotional	Crisis communicationInternal communication & HREvent management	Both

4 · The current project

Objectives

The current project maps the oral communication situations, tasks, channels and training needs of professionals in real workplaces. Its goal is to identify the gaps between university training and professional practice, and to give teachers, textbook writers and researchers empirical evidence on which to base the design of oral business communication courses.

Methodology

Instrument: An anonymous online questionnaire of 20 questions in three sections (profile, oral communication situations and training needs) that takes about 12 minutes.
Participants: Professionals from any country who communicate orally at work, in any working language.
Analysis: Each response is stored with the participant's working language, so results can be analysed for all languages together, for a single language, or comparing languages. They are presented as dynamic charts of communicative situations, tasks and training needs.
Ethics: Data are processed anonymously and securely, in strict accordance with the ethical policy of the Institutional Research Ethics Committee of Pompeu Fabra University.

Current development

Data collection is ongoing. The first phase gathered responses from professionals who use Spanish at work; the questionnaire is now open to professionals working in any language. The results are published live in the Explore the Data section.

Intellectual property: The conceptual design and functional contents are the exclusive original creation of the researcher. The technical development was executed by an external IT specialist ensuring full sustainability.

Funding: This project is made possible thanks to the UPF-Santander grant.

5 · The researcher

Lucía Gil de Montes Garín

Lucía Gil de Montes Garín is a PhD candidate in the Translation and Language Sciences Programme at Universitat Pompeu Fabra, in joint supervision with the University of Antwerp, and a recipient of an FPU grant (2023) from the Spanish Ministry of Universities. She teaches in the Applied Languages and Translation and Interpreting degrees at UPF and has taken part in teaching innovation and internationalization projects, including a COIL project on corporate communication with the Université de Namur. She has authored several academic publications and presented at international conferences on Spanish for specific purposes and discursive genres. Her doctoral research focuses on improving oral discursive competence in business Spanish through genre-based pedagogy.

lucia.gildemontes@upf.edu · Universitat Pompeu Fabra and University of Antwerp